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法拉利的首席营销和商务官Enrico Galliera表示,该公司已开始在美国接受购买其豪华跑车可用加密货币支付的方式,并将应其客户的要求将该计划扩展到欧洲。
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据了解,绝大多数蓝筹股公司都避开了加密货币,因为比特币等加密货币的波动性使它们难以应用于商业,不完善的监管和高耗能也阻碍了加密货币作为一种支付手段,加密货币需要依靠大功率的计算机日夜不停地持续演算、解决复杂的数据问题才能获得,能源消耗相当大,因此受到环保人士诟病。
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特斯拉于2021年开始接受比特币支付,但随后因上述环保问题暂停了这一支付手段。; P7 A' ?, o( @) f7 c4 C0 i# V1 y( H/ `
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Galliera称,加密货币已经通过引入新软件和更多使用可再生能源来减少碳足迹。他在接受采访时说:“到2030年,我们在整个价值链上实现碳中和的目标是绝对确定的。”
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他还表示,这一决定是为了响应市场和经销商的要求,因为他们的许多客户都投资了加密货币。
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# s1 x$ M; r. T' s* |" q“有些是年轻的投资者,他们通过加密货币积累了财富。其他一些人则是更传统的投资者,他们希望分散投资组合。”他补充说。
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) F: j% J7 d- y$ J今年上半年,法拉利向包括美国在内的美洲地区出口了1800多辆汽车。Galliera没有透露法拉利预计通过加密货币销售多少辆汽车。他说,该公司的订单很火爆,到2025年都已满额,但该公司想要测试这个不断扩大的领域。
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“这将帮助我们与那些不一定是我们的客户,但可能买得起法拉利的人建立联系。”他补充说。3 y5 R% P" }6 {6 ?* R: n9 u
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法拉利在2022年销售了13200辆汽车,每辆起价超过20万欧元(21.1万美元),最高可达200万欧元。该公司计划在明年第一季度将加密货币服务计划扩展到欧洲,然后扩展到其他合法接受加密货币的地区。3 L" W2 L7 ^, R8 o* T; a# s
+ B% Q) {( e% L( E: w! B: t欧洲、中东和非洲(EMEA)是法拉利最大的市场,今年上半年占其汽车总出货量的46%。
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据悉,法拉利在美国最初将通过加密支付处理商BitPay提供服务。Bitpay将代表法拉利经销商把加密货币支付转换为传统货币,从而保护他们免受价格波动的影响,并将确保这些加密货币来源合法、而不是来自犯罪活动或用于洗钱或逃税。; n3 T' L d' P0 ~) ~) l
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“如果你用加密货币支付,价格不会改变,没有附加费,”Galliera说,“这是我们的主要目标之一:避免我们的经销商和我们直接处理加密货币,并免受其大幅波动的影响。”* ], T2 N4 k0 W0 v# f5 }4 ~
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最后,Galliera表示,大多数美国经销商都已经签署或即将同意该计划,他相信其他经销商很快也会加入。
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