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本帖最后由 实习版主3 于 2018-7-9 14:56 编辑
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荷兰两彩票公司合并， 利润将达12亿欧元 9 o2 j1 I, o: O5 G; ]8 m
9 w7 d" M9 f* F; h; S荷兰共有6个彩票发行公司，近日荷兰彩票公司（Netherlands Staatsloterij）和De Lotto拥有者Nationale Sporttotalisator（SNS）宣布，双方按照荷兰竞争法第34条规定完成合并。早在2014年1月，两家公司就展开了合并的初步讨论；去年7月，荷兰部长理事会要求这两家彩票机构继续为联合方案做准备。 ( n7 G! R \/ \
不过，荷兰一家负责任的菠菜协会Speel Verantwoord对合并提出了一系列保留意见，他们表示在原则上并不反对拟定的合并方案，只是有3点担心。1 \! s, C& M/ C7 F6 R, C& {
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一、合并后，新成立的联合公司将成为行业最大的运营商。相比其他竞争对手，强强联合更具竞争优势，而根据丹麦菠菜公司（Pari-Mutuel Urbain）和法国城市互助菠菜公司（Pari-Mutuel Urbain）的例子来看，这样的情形会不利于整个市场的增长。因为联合之后的巨无霸，可以用他的线下店的主导地位，通过导流或是使用相同的品牌名称，将线下玩家导入线上购彩，从而于在线售彩领域建立垄断地位，协会称：“联合双方很可能利用自己的行业地位，轻易获得售彩牌照，维持甚至扩大自己市场份额，这会有碍正常的行业竞争，不利于新的线上运营商进入这一市场，同样也不利于彩票玩家的利益。”
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# R Y( c( J g 二、此举不利于在线彩票的规范化发展。新进的在线运营商，由于得不到实质的激励，他们无法开发出足够有吸引力的产品，而往往来自亚洲的非法运营商能提供更具吸引力的产品，这样会更不利于正规在线菠菜运营商的发展，破坏监管的初衷。据Speel Verantwoord协会的消息：新联合公司能在原有牌照之下提供在线产品，抑或还要申请特殊在线运营牌照，现在还不清楚。要是前者的话，那就是对私营菠菜公司的一大挑战。2005年的时候，Betfair曾经获得在欧盟区自有运营的牌照，然而荷兰司法部门不公平地拒绝了Betfair在荷兰运营的请求，将牌照发放给了本土运营商De Lotto和Scientific Games Racing。目前还没有荷兰彩票公司和 SNS是否已经申请在线牌照的确切消息。
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三、牌照发放必须公正透明。Speel Verantwoord 表示，它再三强调这一点，就是为了在线售彩市场必须要有一个公平竞争的环境，确保遵守适当竞争规则，避免不正当竞争。
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对于评估这项交易对于其他潜在的竞争者们会带来怎样的负面影响，其合法性如何将由荷兰消费者及市场管理局（ACM）决定，ACM已向各利益相关方、竞争对手和股份持有人要意见书进行评估。事实上，这不是第一次评估这两个公司的合并方案，在1990年代，ACM前身——荷兰竞争管理局就曾拒绝过荷兰彩票公司和SNS的联合，称这会破坏公平竞争。可以想见，这次评估，这两家公司还会面临严格的审核，即便ACM批准通过，还需要荷兰奥委会和体育委员会的允许。/ Z: B' S2 d# q7 V3 v% @( ~
' H/ U! n& K) ?7 J' m$ R l U 这次合并如果最终完成，两家公司将成为平等的合作伙伴，而并非某一家对另外一家进行掌控。合并后，预计每年的销售额将达到12亿欧元，为荷兰体育和社会事业提供资金支持。（和氏）: L9 K4 G: y8 C( g E' p# a2 @
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