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在元宇宙数字藏品大热的当下，明创科技集团孵化的首个数字藏品平台“星启数藏”即将上线，平台依靠全新的数字化体验和酷炫的表现形式，为文化IP的推广营销带来更多的活力，为文化产业的崛起插上翅膀。 . n- a5 g! g6 \, ^8 I
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. k9 p/ X! v" j源起·数字藏品 宇宙星辰 $ p$ N& C1 \, b4 u
1 [$ h- \" |% @, u1 t2 X9 ^* p1 F在数字经济时代，IP的价值被赋予了更大生命力，数字藏品为文化传播带来了全新的价值捕获纬度，能够让IP在文化传播流行中创造新的价值。
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而数字藏品的关注度也正呈现爆发式增长，并且万物可NFT化。无论国家博物馆还是国企上市企业，无论掌握主流话语权的奢侈品牌，还是面向年轻用户的时尚潮牌，大家都想让IP插上数字藏品的翅膀，迅速加入元宇宙之下“虚拟与现实”的变局之中。
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* a& T0 f z3 T: O7 ]星启数藏作为明创科技集团自主研发的数字藏品平台，源起中华文化艺术的传承和现代时尚风潮的崛起，依托BSN链为藏品发售提供区块链技术支持，在保障数据绝对安全的基础上，旨在让各大品牌IP在数字藏品领域中大放异彩，构建艺术品与用户之间的沟通桥梁。 , V8 S' W, K, a3 q8 E/ C0 i
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释名·数藏天地 星启未来 9 }: j6 g3 h) x' n! G; b
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星启数藏作为一个集非遗、文创、文博、文旅等价值IP为一体的专业性数字文化艺术品收藏平台，以区块链底层协议为基础架构、以IP确权和交易算法为核心、以NFT铸造和发行为依托，通过数字经济赋能文化艺术，实现藏品链上铸造、发行、购买、收藏和传播。 / h) ]2 S( g; K5 h$ j* {
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星启数藏发行的数字藏品由非遗、文创、文博、文旅4大类组成，可分为珍藏、稀有、史诗、创世4个级别，据透露，星启数藏已独家签约多个品牌IP，包括博物馆藏、非遗传承人、美术工艺大师、5A级景区、文创画作等。
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未来，星启数藏将深度赋能品牌方、IP方和市场主体。对品牌方，助力“无形”的品牌价值转化为“有形”的品牌资产；对IP方，创新IP打造思路，将“共识”和“叙事”前置；对更广阔的市场主体，兼顾内容叙事和虚实场景融合，推动“消费”元宇宙的FOMO热潮向“消费元宇宙”的新商业趋势转变。 - w: I2 Z+ M" k/ {: c
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/ \5 Y" D1 b; Y; {铸造·漫入星启 文化风潮
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我们都知道，文化艺术的传播本质就是逐步构建共识，而共识正是区块链技术的第一特性。星启数藏将通过‘数字经济与文化艺术’的融合，以数字藏品为创新载体，做好文化传承，提升传播效率，助力机构与品牌探索营销新玩法，创建旧问题的新解法，破解品牌内容的全新可能。
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& X1 ]. s$ j. L$ {7 g星启数藏致力于成为元宇宙时代数字经济的引领者，将集“非遗+文创+文博+文旅”之力，搭建专业性的数字文化艺术品收藏平台，连接品牌、内容创作者和数字艺术家，为用户提供前所未有的数字藏品交互体验。
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作为明创科技打造的元宇宙时代品牌，星启数藏将与各个战略合作伙伴一起打通更大的、虚实交融的新商业场景，为用户打造更美好的数字化体验。 ; l( q" B1 e. I; x4 P" R H
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星启数藏的上线，将给NFT全新赛道带来更新、更大的活力，促进文化资源共建共享、知识产权确权保护等问题的解决，促进数字文化产业的健康、长远发展。星启数藏将有力地推动数字藏品赛道的正规化，为文创新产业的蓬勃发展奠定坚实基础。 8 ]# _0 d7 H! p: C
6 B3 h/ Q* a* I; P; m3 T* k来源：金色财经 |
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