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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。 ^0 {% R, Y9 x. [& p
该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。
& m, o8 a& G) m7 S 该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。
$ [) N5 v' X2 ^7 [ 创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。
0 T4 P6 M# U, I2 O( A3 W/ |" V 外观尺寸：高1,380米×宽316米；总面积436, 250平方米
- X/ k" D" @* P) @1 ` 广告牌面积相当于：
: t7 K; o' ]0 `* G9 ]! J- j9 B/ [-- 50个足球场
2 X: `/ H8 P4 G- j-- 651个网球场 7 d9 w; Z" R) F# K# t
-- 62个伦敦特拉法加广场 (Trafalgar Square) / S& O: p' l# _
你可以在这里塞下约4,847,222个足球 ( d% t) B7 n+ B- M# n
或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。
( j" E- T% Y' d5 i5 L长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或 , h, {4 }5 i' {
-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
5 y' X) Z2 b% ^-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 8 h) d( ?. ]4 A
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。
; u/ e# m% F7 t6 c" R5 [7 Q-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
2 w6 f9 w8 o5 j. U& { 字母的大小：44米高×21至41米宽 ! `: N8 m6 X& I5 [1 e
使用的植物： 4 D1 A6 z& @8 [1 P
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） 0 {( ^; P/ }9 ~2 l$ z, `/ H
“FOOTBALL” = 草坪（40千克种子）
, j9 K3 D0 b* V% q3 U" E$ f0 h“AND” = 法国金盏花（超过53,000株）
9 p+ F1 p9 l: b* N1 W+ U- ~“STILL” = 罂粟（10千克种子）
% ^! f: |: _7 Z, V“FOR” = 泥土 " K/ ~; s$ L' M6 d- L1 u
镶边 = 甘菊（70千克种子） $ ?* k8 K8 W# V5 t+ ?
背景 = 小麦（9吨种子） ! y& w7 o. Z) B
‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽
, h/ D9 |3 D( f5 J; g, [! Q5 c `/ r1 w 时间框架：
% `$ O9 z: ], W% s2008年2月18日，测量场地 + T) p7 z5 _+ o
2008年2月28日，播种甘菊和小麦 & N4 _: U7 o" E+ g) B
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语
# c! \5 S* p1 |. v2008年3月25日，种植草坪
5 u& \. ?. n, a2008年4月7日，播种油菜、芥菜和三叶草 0 i+ z5 K% z' H# R3 _& m1 p7 W! Q
2008年5月15日，栽种法国金盏花
: }3 g# |7 q" Y, ?2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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