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[table]
, F9 B+ R- z2 c' j[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
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& y0 O; Y% _: l! L 最具潜力彩民2 `; K$ b4 _/ f$ X* N9 c
( e4 B+ ~+ n3 } m$ y
休闲性群体 `, k5 e" s9 ? ^' @
4 C' a4 C' B1 e1 d! a- m5 Z2 o 月收入5000元以上3 h. ~, P$ x- n6 b2 m
& Z6 v* G V" y# y
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
% L: X6 D# z- R: b' X/ E9 ~6 F# C' a2 z' l
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。5 O# X- B+ |! D2 a! u: n
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因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
* ]$ j3 M# Y% M) w
8 m6 K& w" w: p$ o) J* X 最敢花钱彩民) j; ?" D- G7 h7 T! Z$ a" [4 w
' z6 _! U$ ^9 e! t6 ^+ _ 娱乐性群体
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月收入3000元至5000元
& k& D, T& S& M. t% l" M( O* N$ H; Y9 y/ ?8 [6 ^
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。, u* a0 y, v# [7 s6 J/ |
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这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
5 {& o% P+ M7 e! b- |9 C+ ]9 h2 N% u, f7 @& T
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
0 h0 w5 a/ E6 j) }7 R% \ e* x' h. I. o7 B% b' n
最有目的性彩民
7 I+ \2 o; T7 N( R# n8 G" S
8 |& o) y _5 k 改善性群体
* H% A( l/ e1 V, w# W
; U) K3 m" e7 d1 I3 \! [8 N; }: k V 月收入3000元以下5 f' K$ h- K0 W
. q9 H: X8 w$ a/ ~( j0 y
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
( z& a% h L; f* m. q9 f
4 J" l* }1 k0 W+ ~8 ~9 |7 x6 K 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
+ v3 d" y+ Q2 ]% V$ e6 t2 L9 A8 v2 \6 a1 R, W: z, L
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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