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玩法品种多 黑龙江“大奖福地”体彩热销有门道
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“很多人就是冲着我们彩站中出过大奖来沾沾喜气的，电脑型和即开型体彩的各种玩法在我的彩站应有尽有，给彩民提供了充足选择的空间，更重要的是，我们销售员都能为彩民提供专业和周道的服务……”日前，曾中出超级大乐透805万元一等奖，刷新了黑龙江省体彩发行以来单注奖金纪录的“大奖福地”——哈市南岗区木兰街107号、编号为02303的体彩销售点业主张小霞女士，道出了其销售点体彩热卖的“生意经”。
; m) |/ Z& b' d [b]玩法+服务留住“回头客” [/b]
$ H2 O' F) W' V: H 张小霞经营的这家彩票销售点，是一家名副其实的体育彩票专营店，50平方米的营业面积里，与其它销售点类似，体育彩票各玩法的开奖号码分布图占据了大半空间，细心的业主张小霞介绍，去年中出大乐透805万巨奖后，“彩民对大乐透的关注度大幅提高，根据彩民选号时实际情况，在原有号码分布图的基础上，我在大乐透的号码图表中，又增加了像‘尾号’等数据项目，因为有的彩民就喜欢通过分析‘尾号’进行投注，增加的数据项目很受彩民们的欢迎，如果能帮助彩民更准确的选中号码更好，就算选不中，各种号码分析也可以当作供彩民消遣的方式。” 张小霞这样说。
2 l8 W5 t7 O8 q3 |6 ` 高频玩法、大乐透、七星彩、排列3，……除了这些如数家珍的电脑型体彩玩法外，张小霞的销售点里，“顶呱刮”即开型体育彩票则是另一大主角。“顶呱刮的各种玩法，只要体彩发行，我的彩站里都会及时上架展示、销售，从面值2元、3元、5元的，到面值10元、20元的票种，我的彩站里可以说是应有尽有”，张小霞介绍，品种丰富的顶呱刮，能满足不同喜好的彩民需求，像今年初上市的“双倍奖金”、“恭喜发财”、“玉兔送财”，以及与彩民刚刚见面的“金银生辉”、“情谊两心知”等票种，销售点的顶呱刮陈列箱和展示袋中都能找到。% Z8 t$ y# W8 L+ p
热情和专业的服务则为这家销售点赢得了众多“回头客”，“我们彩站营业到晚上9点，这时多数彩站都关门了，像去年12月一位彩民刮出顶呱刮“绿翡翠”玩法25万元头奖时，已经是晚上8点多了，因为这时周围的彩站都下班了，这位彩民就来到了我们彩站，这也使大乐透805万元一等奖后，我们彩站里梅开二度迎来了体彩大奖。”
, K0 Q" ?! C" n8 w$ p; o0 c K [b]“追加”成流行语 [/b]
7 v4 r5 t" ?& }: {- L, b 除了805万元的巨奖，成为了附近人们津津乐道的话题外，“追加投注”也已成为这家销售点里的流行语。张小霞表示，在她的彩站里，大乐透在销量上已成为仅次于高频游戏的第二大主力玩法。大乐透具有的诸多优势，让它成为受彩民青睐的热门玩法，其中之一就是独有的追加投注，比如在奖池超过亿元时，2元的基本投注可以中出上千万元奖金，而3元的追加投注更可中出最高1600万元的巨奖；即使在一般情况下，中出一等奖的得主，如果应用追加投注，大奖就可由500万增加至800万。因此，每当彩民购买大乐透时，她和销售员都会习惯性的问一句：“需要追加么？”“当年那位805万的大奖得主，如果选择追加投注的话，奖金可达到一千多万，我们创下的中奖纪录会更高了”，张小霞这样说。(张凯) |
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