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澳门皇GUAN选择TravelCLICK品牌增强型酒店营销解决方案
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作为澳大利亚享负盛名的皇GUAN品牌在亚洲的首家酒店，澳门皇GUAN (Crown Towers) 已经选择了酒店电子营销解决方案领域的领导者 TravelCLICK 来提供一系列酒店营销解决方案。216间客房的新酒店将采用 iHotelier 中央预订系统以及其获奖的预订引擎 iStay 来管理和完善网站与全球分销系统 (GDS) 预订；TravelCLICK 的市场情报工具 Hotelligence 及 RateVIEW 将对竞争对手的预订业绩进行标准检查；TravelCLICK 的 Travel Agent Media Preferred Placement 和 Travel Agent Targeted Advertising 将确保全球分销系统具有极大的可视性。澳门皇GUAN位于澳大利亚的兄弟公司墨尔本皇GUAN酒店 (Crown Towers Melbourne) 和 Crown Promenade 也采用了 TravelCLICK 酒店营销解决方案的综合套件。
/ o+ a; a7 c. s- b: N/ D- A- x 澳门皇GUAN执行总经理 Peter Crinis 表示：“TravelCLICK 将帮助我们增强我们在该地区以及全球的品牌认知度。iStay 网络预订引擎是对皇GUAN酒店提供的奢华体验的最佳补充，让我们能够更好地经营我们的酒店，并与市场上其他知名娱乐酒店进行竞争。单屏预订流程非常直观，也便于使用，能够为我们的顾客提供流连忘返的在线购物体验。该公司与我们兄弟酒店，尤其是墨尔本皇GUAN酒店的成功合作关系也是我们选择 TravelCLICK 的一个因素。墨尔本皇GUAN酒店在电子分销市场遥遥领先，尽管它与全球链并无关联。”
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. ]( x% }. K& W) { 澳门皇GUAN希望获得一种能够推动在线营收的网络预订解决方案。iHotelier 获奖的预订引擎 iStay 能够在同一页面上创造动态的购物环境、展示房价、并提供让人心动不已的图片与描述。其与 GDS 和 GDS 支持的门户之间的无缝连接让该酒店能够调节价格与入住率、追踪业绩并把握增长机会。 7 p! h2 |; ^; f: |" Z! x3 N
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澳门皇GUAN还希望能够确保其来自高利润旅行社行业的业务份额，并采用 TravelCLICK 的 Travel Agent Media Preferred Placement 和 Travel Agent Targeted Advertising 来吸引销售点的旅行社。TravelCLICK 公认的市场情报解决方案 Hotelligence 和 RateVIEW 通过全面的报告使得皇GUAN酒店具备了竞争优势，这些报告让该酒店能够清楚它在哪些方面超越了其竞争对手、把握营销机会以及实施能够增加各电子渠道预订量的价格和目录战略。 " l# S4 |3 N% i* X4 Z
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TravelCLICK International 总裁 Jan Tissera 表示：“亚洲酒店业正蓬勃发展，最近澳门已经超过了拉斯维加斯，成为了全球第一的博彩市场。正如我们从拉斯维加斯乃至全球市场上著名的娱乐城酒店客户身上发现的，我们旨在提升品牌的解决方案是皇GUAN等酒店的理想选择，这些酒店希望在竞争极其激烈的市场中占据极大的市场份额。TravelCLICK 的客房预订、市场情报以及旅行社媒体不仅将确保该旅店能够为网上购物消费者以及旅行社所熟知，而且还将帮助酒店做出合理的商业决策来增大市场份额并推动长期业绩和发展。” + m% C( G- t& o6 \' {
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皇GUAN酒店是一所座落于澳门皇GUAN的时尚尊贵酒店。澳门皇GUAN是一个世界著名的六星级酒店和娱乐城，拥有顶级娱乐表演、雅致的设施、优质的服务和富丽的装饰。该酒店为氹仔最高建筑物，位处优越地段，让阁下不论身处38楼之酒店大堂，或是每间客房之豪华落地玻璃窗前，均能让澳门半岛之环回美景尽入眼帘。它拥有一个包含183,000平方英尺娱乐城的多级娱乐场、豪华住处（包括184间客房、24间贵宾套房及8间总统别墅式套房）、8个餐厅、2个酒吧、一个商务中心以及一个豪华的两级水疗和康健中心。 , ]2 l1 X, L9 @, O B3 _
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TravelCLICK Inc. 简介 + d0 K) J% C% g0 n% _
# A5 x1 N# X2 t5 `9 K+ N% x7 ~$ c3 @ TravelCLICK ( http://www.travelclick.net ) 是电子营销解决方案领先供应商，这些解决方案能够帮助酒店更加精明的销售客房并推动长期收益。TravelCLICK 将创新的市场分析及公认的行业最佳实践与先进技术相结合来开发和实施高回报战略，从而帮助酒店实现最大的资产投资回报率。该公司提供包括预订和分销管理、基于市场情报的决策支持和营销服务在内的一整套解决方案。TravelCLICK 自1999年开始进军酒店业，总部位于芝加哥，在全球140个国家拥有12,000多个客户。' G1 _& o& L0 N+ F
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