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电视售彩新方式呼之欲出 按遥控器可购彩查结果
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随着“三网融合”、“超级网银”的呼声越来越高，“电视彩票”概念开始走入彩民的视线。据深圳新闻网透露，电视彩票有望于明年初在国内部分城市上线，成为新技术下全新的彩票公益金募集途径。届时彩民安坐家中，用电视遥控器就能购买彩票。
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/ k3 _. @5 T& S- ^$ B6 v/ d[b]三网融合势在必行[/b]8 R5 L# Y1 ?; Q0 C1 J
作为一种“玩电视游戏”般的购彩方式，电视彩票似乎有点新奇。然而随着三网融合技术的不断普及，电视彩票已不再神秘。
6 C5 s+ Z) z% Q _/ d [b]三网融合是指电信网、计算机网和有线电视网三大网络通过技术改造，实现互联互通，无缝覆盖，为人类提供多样化、多媒体化、个性化的包括语音、数据、图像等综合多媒体通信服务。其“一点接入、多点对接”的系统，也正是近来呼声甚高的“超级网银”的技术基础。[/b]: F* v" D# P" L4 ]
随着三网融合技术日渐成熟，电视彩票项目的实现已近在眼前。据业内人士透露，[b]电视彩票有望于明年初上线，彩民利用家中的电视遥控器就可以买彩票并查看开奖结果。这将打开一片彩票销售的新天地。[/b]
" X2 u+ g0 t# _, ^( m3 s[b] 带来公益金新途径[/b]) Q' j% h8 O) G1 D: T/ j
消息还透露，[b]电视彩票博彩平台营收的92%将上交财政，其余的8%之中，有2%-3%由解决方案提供商分享，剩下的则归入运营方及开奖奖池。[/b]2 d7 q5 C( \6 @) R7 i* p
尽管这一“分益”原则未经证实，但可以肯定的是，电视彩票一经运行，必将成为目前彩票营销中投注站销售模式的有力补充，带来一种新技术支持的全新彩票公益金募集途径。
l8 Z' U1 r a/ t0 R/ G 不管来源于传统途径还是新型科技途径，彩票公益金作为ZF非税收入形式收入，专项用于社会福利、体育等社会公益事业资金的性质是不会改变的。( z9 H& u! V8 z* u7 m2 S
2009年，中央专项彩票公益金收入527990万元，对抗震救灾、农村及城市医疗救助、教育助学、青少年学生校外活动场所建设、残疾人事业、红十字事业、文化事业、扶贫、法律援助等公益慈善事业给予了有力支援。
! M) }7 o* A3 u/ g2 a. X[b] 重庆、长沙已尝鲜[/b]! f0 ^ i% g/ n7 W& A
今年4月，重庆福利彩票发行中心和重庆广电集团联手推出“数字电视购彩”方式。重庆福彩可谓试饮了电视彩票的头啖汤，步入“数字电视”销售时代。
8 Z- \9 O! r! m: } a: h) v “数字电视购彩”是重庆市福利彩票发行中心和重庆广播电视集团经过四年努力，共同开发的新型技术。这项服务使电视用户如同拥有一个“家庭福彩投注站”，安坐家中，实现“自主购彩，自动兑奖，自助划账”的全过程。重庆数字电视目前开通的彩票种类包括双色球、七乐彩、3D、时时彩。据了解，随着该项目的普及，重庆福彩还计划开发更多新彩种，以充分发挥电视机顶盒的互动功能。
/ h9 u# X U$ h! D0 t( i4 V 紧步其后，长沙彩民也于上月体验到了电视购彩的乐趣。完成长株潭地区的电视机顶盒改造后，[b]市民就可以利用机顶盒进行在线支付，然后系统就会发送一封邮件，此邮件将成为彩民的购彩“凭证”。彩民也可以自行安装一台打印机，打出纸质彩票。而这些彩票玩法，和当地投注站内的彩票玩法完全一致。[/b] |
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