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意大利出线足协进账1000万 10场全勤骨干税前8万
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蓝军提前出线，意足协提前进账1000万欧元。其中800万为欧足联对决赛圈球队的奖励，200万来自赞助商奖赏。这只是第一步，志在好成绩的豪门胃口不限于此。欧足联的奖励标准出台，小组出线每队200万，进4强400万，冠军650万，亚军600万，意大利足协可从每场小组赛获益260万欧元，不算多，照《罗马体育报》的估算，意大利举办一场上档次友谊赛的球票、赞助、市场、转播收益约为400万。若能捧杯，蓝衫军团从欧足联处总收益约为2650万，小组出局也能收获1780万。5 d& c2 b! L* |) K+ S' ^
这些钱不能全部装进口袋，一部分用于球队欧洲杯期间的开支、外围赛球员奖金及俱乐部奖金。《罗马体育报》分析：“根据以往参加世界杯和欧洲杯的经验，考虑到路程和比赛时长(6月8日到7月1日)，这次足协的花费估计在350万上下，包括租酒店、训练营、饮食、交通和接待媒体的开支。”
# F' c+ Y0 C% e& N5 m 足协对出线的奖励政策如下：10场外围赛全部应召入大名单的骨干球员税前8万欧元，比南非世界杯的数额低了1万，媒体说这是经济环境的必然结果，再者欧洲杯不比世界杯规模。布丰、卡纳瓦罗、加图索是世界杯前的全勤骨干，这次换成布丰(虽不全勤，却是队长和精神领袖)、基耶利尼、西里古、卡萨诺、帕齐尼、罗西等。! @/ L# ?/ r7 z5 q
目前8场全勤的有3名球员：基耶利尼、卡萨诺、帕齐尼，前两人全部首发，帕齐尼3次首发5次替补。应召1次，即获税前8000欧元奖励，比如甘贝里尼、桑顿、奥格博纳、帕罗洛之流。至此普兰德利共招入45名国脚，合计有191人次应召，10场过后会达到240人次，算下来税前便有192万欧元。欧洲杯决赛圈的奖金尚未制定，但小组出局肯定无奖金。
* F7 X t5 f( C! I2 ] 去年足协为鼓励俱乐部输送国脚，答应对俱乐部每输送一人次国脚给予税后3000欧元奖励，据悉是折中了国际足联和欧足联的办法得出这一标准。按照上述240人次计算，俱乐部奖金为72万，税前140万左右。3项支出不过600万，与收益奖金总额相比小巫见大巫，这还没算上足协从赞助商、市场运营方面的所得，每次洲际大赛无论最终结果，足协都是大赢家。' A% H" m- o% m% K' Y* ^, ?. s
意足协近些年经商有道，《米兰体育报》透露，2007-2010年他们商业收益5530万欧元，较此前的4年增长28%，而2006和2010两届世界杯天壤之别，可见足协盈利不与球队战绩直接挂钩，在包装、宣传、营销手法，这方面足协比俱乐部享有天然优势——国家旗号。许多商家看中的是国家队品牌，意大利足球传统影响力，与球队暂时的起伏无太多关联。
- P6 v! _' A; f8 r* } 今年5月菲亚特与意足协签约到2014，正式从车辆提供商上升为顶级赞助商，虽未曝光赞助额，但彪马每年的技术赞助费1500万左右，菲亚特不会少于1000万。足协三大顶级赞助的另一个Compass消费信贷公司(另一个是TIM电信公司)，也在今年续约到2014年。还有奢侈品牌D&G、米兰俱乐部正装赞助也签约成为国家队正装赞助，到2014年，他们同时看好巴西世界杯，认定那会是品牌推广的大舞台 |
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