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英国人再玩“财富一生” 称彩票会让生活更美好
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[font=Verdana][font=Verdana] [/font]英国国家彩票新年推出即开彩票——财富一生，并且制作电视广告推广投放。[/font]
" I9 E7 O+ u/ S* g$ r; y[font=Verdana] “财富一生”每张售价５英镑，产生４个头奖，奖金以年金方式发放，每年４万英镑，并且为头奖得主发放终生奖金。 6 T* V( x! q2 T+ |
. W7 S5 P, B1 U7 v; _与英国其他彩票的奖金发放不同的是，“财富一生”每年４万英镑的头等奖金，会随国家个人所得税率的不同而波动，因为它按年金方式发放。即使这样，中奖的彩民在缴纳税款之后，仍能收获一大笔奖金。[/font]
9 {* m6 g% H* Z& y, l[font=Verdana] 在英国，很多乐透型彩票的热衷彩民，对这种以波动的年金方式发放的即开彩票玩法不感兴趣。但一些即开型彩票的奖金同样高达百万。２００８年底，一女彩民用５元零钱购买一张“快乐圣诞百万”即开彩票，幸运地捧走百万英镑。[/font]
4 w0 Y/ Z9 t! M1 x" a[font=Verdana] 尽管“财富一生”不会一次性发放上百万的奖金，但如果能长期领取，一年４万英镑的奖金经过积累也是一个不小的数字。如果一位头奖彩民每年领取４万英镑，连续领取４０年，其获得的奖金总额为１６０万英镑。[/font]
* v E- I% j' u5 Y! Y[font=Verdana] “财富一生”的电视广告中，一位乘客坐在飞机拥挤的经济舱内，他想从饮料瓶中倒一杯水喝，却因为拥挤而被左右两边的乘客碰来碰去，水洒了一身，场面相当尴尬。此时，响起了刮开即开彩票的声音，随后镜头一闪，这名乘客已在宽敞的飞机头等舱内。[/font]) x) q$ H: E% |, V, O
[font=Verdana] 英国人对这则广告很熟悉。因为在２００７年，“财富一生”就曾风靡英国，当时也是类似的“彩票会让生活更美好”的电视广告。由于“财富一生”玩法受欢迎，一年后，它又重返英国彩市。[/font] |
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