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走出“自肃”积极消费 日本号召民众买彩助灾民
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[b]日本“刮刮乐”热销[/b]# [! b8 C) w2 r i/ C; \
日本彩民素来喜爱玩法简单、印着各种动漫人物的“刮刮乐”即开彩票。日前，两种大型“刮刮乐”彩票在日本上市。与以往刮彩时怀着的中奖狂热有所不同，今年的日本彩民购买刮刮乐时，更多的是怀着虔诚的祈愿。灾后的“刮刮乐”带给彩民的，与其说是发财之梦，不如说是对正常生活的向往。. z; R6 X6 ~9 h7 S$ i- S' [! }% ]
发生9级大地震后，日本急需大量资金筹划灾后重建工作，推出了一系列措施筹措重建资金。日本相关部门及时为地震复兴彩票的发行打开绿色通道，定于今年夏天在东京发行地震复兴彩票，收益额将全部用于灾区重建事业。
2 A0 [' B) [* r+ q* Q 与此同时，日本彩票协会也加大现行彩票的发行力度，不断推出新玩法，以吸引更多人投入。
9 g4 t; p7 Y* }* H* D: J) g 目前，日本两种大型彩票正在火热销售。日本彩票协会在全国范围推出新型“百元心跳机会”大型刮刮彩。为了让受灾民众以最低的投资获取大奖，这次“刮刮乐”售价降低了一半，为每张100日元，而最高奖额达5万日元。另一款春季大型彩票名为“春烂漫”，在东京、关东、近畿、西日本等地区发售。“春烂漫”每张售价200日元，头奖为1亿日元，共计发行44亿日元。/ D! g7 [7 t, b5 P
[b] 呼吁通过消费来帮助灾民[/b]9 G: N( S! n" o
此次的彩票热销活动，也成为一个契机，让不少民众从灾后的“自肃”中走出来，开始了正常的消费和娱乐活动。( W& A5 @& A3 B( `
日本历来有在灾后“自肃”的传统。在一个地区发生了某种灾难以后，往往其他地区的民众也会自觉地约束自己的生活，减少享乐，以示团结精神。本次大地震后，“自肃”风潮不断蔓延。有人推迟了自己的婚礼，一些大企业大幅削减广告，学校纷纷取消毕业仪式及谢恩会，很多公司取消了新员工的入社仪式，娱乐场所生意大减，全民气氛肃穆。 |
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