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[table]
L. ^7 ?" H7 @: W[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
9 q% _+ s# u3 [3 i* Z
& G- n5 h1 m4 ~1 ~, v# r% P0 {2 t 最具潜力彩民' s' g4 Y- ^4 K6 k
" y9 N9 J! Q6 c 休闲性群体
3 F4 Z2 Z0 W+ \, t4 a6 B6 R+ j: I
月收入5000元以上8 f: F) {) Y' c- J' r: b, k& E
% J! V/ {- n" K3 `% U- s 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。1 F# O' S$ n' [6 h( L
3 i3 ]0 N% x' U8 b( E' X* O& \ 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。# t7 v3 ?8 n! P3 o, `/ u
/ a- d* w; f" C: n- S 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。. z$ J5 k9 y9 t+ |( l) c. S
- |4 Z7 l. `. ^5 p 最敢花钱彩民4 T, B! M4 x! m' r" m7 f0 [& f* Y
( k" Y$ E4 p% Y; I- [1 U& t% d 娱乐性群体
5 R2 W: F! W4 x5 L2 M% a1 K
1 }) p5 c0 e. F) {8 A 月收入3000元至5000元9 }% M6 y6 g( ~) D# Q/ O
5 A8 ~# x8 v3 B; I6 d 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
2 |# P8 u/ J" F! p H& e
2 ^, i! ^% b% `1 | 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。9 ~' K5 F( x8 P4 r
7 [( V1 W/ ]* e8 K
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
8 B% d! y \' G; a) U
( b8 X- n; S! S" u; H3 S: R 最有目的性彩民+ A$ e: j* N7 D
# X% c, q( v( b8 G2 k1 j% M 改善性群体, O" O, h' d6 N
+ O2 |# y1 o3 W/ e0 T! a
月收入3000元以下1 i' x$ e, a& R' p7 d" f
+ q% ]- I% v, h0 b
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
- V) H, ~9 t! Z! h6 M* b( m/ [% M" }1 C! Z
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。 Z1 a' y, X$ F0 W+ ]7 q
5 u5 C0 i P9 ]! ~, C! ^) o0 d+ D
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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