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75亿！粤体彩连续3年创新高 年增长销量超20亿
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75.10亿! 继2008、2009年两度突破销售记录之后，2010年广东体彩第三次创下年度销量新高，同比增幅达38.13%。据悉，“十一五”期间，广东体彩5年累计销量达222.96亿元，占17年来全省销量总和的60.88%，全国排名由第四跃居第二，同期筹集公益金60.15亿元，缴纳地方税收7.64亿元，新增就业岗位1万多个，为广东省经济、社会和体育、公益事业做出了积极的贡献。
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一年增长销量超过20亿
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% M7 u/ g8 N) J. P5 k# ?9 H 据介绍，在国家、省体育及财政部门等上级领导的高度重视和正确领导下，2010年广东体彩借势世界杯和广州亚运会，开展了丰富多彩的宣传营销活动，较好地完成了销量、市场占有率、排名等各项任务目标。截至2010年12月31日，年销量达75.10亿元，同比增长20.73亿元，增幅达38.13%，超额完成上级下达的销售任务，再创历史销量新高，并实现了市场份额和全国占比的双提升，排名亦稳居全国第二。同年，体育彩票还向广东省彩民送出了90注百万以上大奖，其中500万元以上大奖39注（含800万以上14注）。 h( u1 w. H3 s! O+ [" V2 a6 K* C
8 M+ O6 y8 a1 j. n 过去五年销量近223亿* v% X+ u( E' ~$ G. k
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至此，广东省体育彩票的“十一五”规划圆满收官。“十一五”期间，广东省体育彩票累计销量达222.96亿元，年销量由2005年的21.02亿元增加至2010年的75.10亿元，增长了257.28%；市场份额由2005年的33.27%提升到2010年的39.81%；全国排名由2005年的全国第四上升到全国第二，年平均增长率高于全国平均水平，达29.35%。
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; T) C. @1 G! X G+ a 在谈及“十一五”期间完成任务目标过程中所取得经验时，广东省体彩中心有关负责人表示，国家、省体育、财政部门等相关领导为广东省体彩的发展提供了强有力的保障，而社会各界尤其是广大彩民朋友的大力支持，以及全省体彩系统和一线销售工作者的共同努力，也为体彩发展插上了腾飞的翅膀。对此，广东体彩人表示深深的感谢。
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“四轮驱动”迎新发展
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另据了解，为实现广东省体育彩票在未来五年取得更大发展，广东体彩已认真制定了“十二五”发展规划。而作为“十二五”规划的开局之年，2011年广东体彩将遵循“保安全、强基础、树品牌”的理念，具体将从以下六方面着手：一是发挥系统合力，重心下移，提高执行效率。二是完善管理机制，向管理要效益，重点做大做强县级市场、积极发挥专管员工作效能、积极推行多元化管理模式。三是坚持竞猜型彩票、即开票、高频彩、大乐透“四轮驱动”产品战略，切实提升玩法核心竞争力。四是完善销售体系，提高渠道效益。五是整合宣传平台，注重营销效益，扩大品牌效应。六是加强内部管理，确保安全运营。 |
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